How Can Your Business Benefit From Pinterest’s New Analytics Tool ?

Last week Pinterest finally launched what many business users on the image-sharing network have been crying out for – its brand new web analytics.

Why all the excitement? Well up until now, Pinterest users have found it difficult to gain meaningful insights into how their audience was engaging with their content.

Whilst you could check new followers, likes, repins and comments via the activity feed, unless you were using third-party solutions like the excellent Curalate, much of the tracking available within Pinterest involved guesswork and assumptions.

Although they’re nowhere near the sophistication of Facebook Insights, Pinterest’s analytics are definitely a step in the right direction for bloggers, businesses and organizations wanting to find out what people are pinning from their websites.

Let’s take a look at how you can make this new tool work for you. But before you rush in, there are a couple of steps you need to take to gain access to the analytics area.

Get Your Page Ready For Pinterest Analytics

#1 Verify Your Page

The first step in this 2-part process is to verify your Pinterest account.

To find out if your page is already verified, take a look at the About section.

Is there a bold red check mark next to your website? If there is then your page is verified and you can move on to step #2.

But if your URL is still hidden behind the globe icon or if you’ve resisted verifying your Pinterest page, then now is a good time to take the plunge.

Besides making the URL more visible to potential followers, verification is an essential first step in order to access Pinterest’s new analytics. So be sure to do this.

If you run into any difficulties, for example if your site is on Blogger, WordPress.com or on a sub-domain, then you can email Pinterest for help.

#2 Activate Pinterest’s New Look

New look, what new look?

In January this year and without much fanfare, Pinterest began testing out a new look. Its aim is to increase user engagement and discovery by making the navigation simpler and faster. The pins are bigger and there’s also a visually more attractive background.

But since these changes are quite subtle, you may not even notice the difference.

The key point is that you must activate the new look if you want to access Pinterest’s analytics.

To do this, click on the profile menu located to the far right of your page.  Scroll down to Switch To The New Look.

You will then be taken to a second screen where you just need hit Okay.

If for some reason you don’t see this option then follow Pinterest’s instructions on what to do next.

Don’t like the new look? While you do need it to view your analytics you’re not stuck with it. Pinterest is currently allowing users to switch back to the old look until it rolls it out permanently.

On the next screen, you’ll be able to experience the new look in action. Your pins will suddenly appear bigger and clearer. The profile menu is also different with a new Analytics tab and the option to Switch To The Old Look.

Click on the Analytics option, and you will be taken through to the site metrics page.

Image Source: Pinterest

How To Use The Analytics Dashboard

The site metrics page is made up of 4 graphs that measure pins, repins, impressions and clicks.

Pinterest has created this excellent, step-by-step video that shows you how to make the most of the web analytics page.

I recommend watching it to quickly familiarize yourself with the dashboard.

Click here to or on the image below to view the Pinterest analytics video.

It’s worth noting that the analytics currently only provide information about your own content and only for sites that are verified.

Therefore, if you are only repinning other people’s content you are not maximizing the full potential of Pinterest and there will be very little data to see.

Equally, the data only goes back as far as November 2012 when site verification was introduced or from the date you verify your site.

It’s therefore essential that you get your site verified sooner rather than later.

Key Takeaways

Although the information is limited, the insights can still be very useful especially if you’ve ever asked yourself the following questions:

#1 Who is pinning my content?

Do you want to know who your content is resonating with or how many people are actually pinning from your website? Pinterest’s analytics can help you see at a glance;

• how many unique users have pinned your content across various date ranges

• the number of repins, impressions (how many people have seen your pins) and clicks (the number of actual visits) to your site.

#2 Which content is being pinned right now?

The dashboard’s “most recent” tab lets you track the content that is being pinned from your website in real-time. You can go as broad as 30 days or zoom in and focus on a single day.

By changing the date ranges you can monitor any peaks and troughs in the pinning activity, and analyze which days, weeks or periods generated the best reaction from your audience. This can be extremely useful for businesses that experience seasonal fluctuations or bloggers who want to track when their posts are being picked up and shared on Pinterest.

#3 What’s my most popular content?

Do you want to discover which of your pins has gone viral? Have you noticed a sudden spike in repins but don’t know why?

By clicking on the “most repinned” tab you can instantly see which content in a given timeframe is resonating most with your audience, and create “more of the same” types of pins for your boards.

Businesses and brands are better placed to curate their content more effectively and determine the best approach to take when engaging consumers.

Another useful feature is the ability to export the data in a CSV file and download it to your computer.

This enables pinners to use it for further analysis, integrate it into other tools and share it with team members and stakeholders.

The downside is that only the last 100 pins and repins are picked up.

What’s Missing From Pinterest’s Web Analytics?

Pinterest has indicated that it will be introducing more business-oriented tools so their analytics are bound to change in the near future, if the speed of recent rollouts is anything to go by. It’s clear that monetization is on the horizon.

On a positive note, the new web analytics are free and can remove the guesswork from your Pinterest marketing. They can reveal through cold hard data what is working well, what isn’t and what you need to focus on in your marketing efforts.

That said, I do think it is a shame that more granular “Facebook-style” information couldn’t have been provided in this initial offering.

As Christophe Lauer says in his excellent critique, there is nothing in the way of:

• Socio-demographic data
• Competitor analysis
• Country and location information
• Mobile phone usage
• Individual board analysis

This is the kind of pertinent information that could really benefit users, which is why my overall impression of Pinterest’s web analytics is that they’re rather basic and pay lip service to the businesses it is anxious to woo. They’re certainly nothing that its third-party analytics providers should lose sleep over.

Written by Tehmina Zaman: Read more at http://www.jeffbullas.com/2013/03/18/how-can-your-business-benefit-from-pinterests-new-analytics-tool/#Bj63o75Uaz3OZKPm.99 

SEO Positive Responds to Pinterest Business Statistics

Leading online promotion company, SEO Positive, have responded to new research that highlights how Pinterest can be useful for businesses.

(PRWEB UK) 21 February 2013

Twenty-nine percent of Pinterest’s UK users are in the highest income bracket, according to a new report.

Econsultancy’s Pinterest for Business guide reveals there are 200,000 active Pinterest users in theUK and that UK Pinterest use saw a 786% increase in traffic last year. The social network went from 901,761 visits in September 2011 to 7,985,316 visits in September 2012.

Pinterest pins with prices get 36% more likes than those without and 43% of Pinterest members agree that they use Pinterest to associate with retailers or brands with whom they identify with, compared to just 24% of Facebook users.

Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:

“Pinterest has been gaining following as the newest social media site for the past couple of years and has dedicated and growing following. Businesses are beginning to see this and are trying to work out how they can apply Pinterest to their business. For retail brands in particular, Pinterest is perfect as it allows brands to have another place to show off their items and attract new traffic to their website. It’s a free form of advertising and SEO shouldn’t be ignored.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.

Google Tests Bigger URLs, Cache Link Drop Down & Product Quantities In Search Results

This weekend, Google was caught testing at least three different user interface designs within the search results. They tried bigger URLs listed under the search snippet, they tested a new navigation path to the cache and similar links within each search result and they are testing showing the number or quantity of products display on a particular page within the search results.

Let me show you each test.

(1) Bigger URLs under the search snippet was discovered by @jsilton:

If this is legit, hard to say. It might be something wrong with the browser settings or it may be a real Google test.

(2) Cache & Similar links moved as a drop down option within the search results was discovered by VITEB on Google+:

Interesting that they would call out that feature so much with an arrow down option. Don't you think?

(3) Google showing the number of products listed on a page as a rich snippet like snippet add on was discovered by Matt Storm on Google+:

I am not sure if this is a PLA feature or if it is rich snippet related, I cannot reproduce it.

As you can see, Google is constantly testing new user interfaces within the search results.

Forum discussion at Twitter, Google+ and Google+ respectively.

Article source: http://www.seroundtable.com/google-serp-design-test-16307.html

CSV Or Written text Computer file Structure Needed For Disavow Weblink Tool

To many of us, posting a Disavow link file to Search engines for their concern should be done in CSV or text format. Most of us wouldn't consider using an succeed file or Term papers. But that is not always the situation.

A Search engines Website proprietor Help line has a website proprietor who posted a Ms Term papers in the file format .DOCX via the disavow device publish type. Then they reported that nothing occurred in the community. Google David Mueller described that the file format he used was not reinforced. David wrote:

After examining the scenario with your website, this indicates that the artificial hyperlinks to your website were not really disavowed.. Looking into information, the file you posted to the disavow device seems to be a "DOCX" file, and not a regular text or CSV file. Because of that, we don't have much that we can procedure there. To our techniques, these collections look mostly like gobbledygook, so while we try to use them for the device, they don't map to the URLs that you probably desired to send.

I'd suggest posting it again, in the appropriate format, so that it can be prepared and used for the reconsideration ask for. As I don't know for sure that your file would contain all of the appropriate artificial hyperlinks, a appropriate distribution would definitely help. A excellent way to double-check that we're able to choose up the material is to use the "download" link after posting, and to perspective it in Search engines Documents instead of installing it as a CSV file.

Watch Google He Cutts Get Shot Up

The movie above of Google He Cutts is unusual in that he often doesn't display this much feelings and sensation in his video clips.

He ranted about how so many individuals drop for "snake oil fraud SEO" and then drop for it again and again.

Here are some quotations from it clip, but this is a fun watch:
You're a website owner and you don't understand that these individuals have 10 sock puppets?

You go with the guy who has removed 10 sites, but he guarantees now is different?

That guy doesn't know how Search engines captured his sector [that was penalized], he has no concept the different methods or resources we are using.

At the end, He creates the connect to just go white-colored hat now instead of enjoying the experience.

Forum conversation at Google+ and Search engines Webmaster Help.

Look for engines Says There Was No Upgrade, We're Dreaming

Sometimes individuals desire up factors they really want to be actual - but is there ever some time where public of individuals have the same desire and they are informed that desire was not real? Okay, I am forcing it here...

On Saturday, we revealed fairly important and effective symptoms and symptoms of there being a Look for engines update on Dec Thirteenth. I e-mailed Look for engines to get verification for a publish on Look for Motor Area and Look for engines originally informed me it was not a Panda update and then lastly verified with me that there was no update at all.

No update! So the website owners and SEOs in the boards realizing large position and visitors changes were incorrect. That can be, it is a little choosing.

But what about the three significant computerized Look for engines update sites such as MozCast, SERPmetrics and SERPS.com? They all revealed large symptoms and symptoms of a Look for engines update and they monitor factors fairly logically.

Maybe there was a bug? Maybe something else is going on.

But Look for engines went on history with me - there was no Panda update, there was no other update as far as they are conscious of.

Believe it or not - there was no update.
Forum discussion at WebmasterWorld & Google+.

Google+ Detailed Twice On One Look for engines Regional Listing

Typically if you search Look for engines for local outcomes, you may see a weblink to the company Google+ web page. But do you ever see two different hyperlinks to Google+ webpages under one listing? Generally not.

But in one situation, you do. Look for for [suit modifications london, uk parker street] and the outcome for a web page has two Google+ hyperlinks under the local outcomes.

What is exciting is that the Google+ web page is the same, the only distinction is that one hyperlinks to the content and the other hyperlinks to the about area, but the Google+ organization web page is the same.

Google's Jade massage beds Wang said she will look into it, she wrote:

Interesting... looking into it. Thanks for confirming.
If it was me, I'd probably remain silent and take the additional weblink.

It Works! The Search engines Disavow Device Eliminated A Penalty

In mid-October, Search engines released the disavow weblink oral appliance some have reported it doesn't perform but it seems like it does indeed perform. As an FYI, it seems 50/50 have used the tool (poll over here).

Dixon Jackson from Grand SEO, a individual I regard, believe in and know is very sincere, published in a Google+ line that he used it for a website and it assisted it get out of a guide weblink charge. Dixon wrote:
I have got a guide charge raised... which had a excellent impact from a really bad position. There is no query that the website in query has not came back to past stages from before the charge... but then again it had a guide charge for a reason!

When requested for more information, Dixon explained:
I proved helpful difficult to eliminate the bad hyperlinks - but was incapable to shift them all. So I recorded the initiatives in the disavow information file and then provided here we are at the disavow information file to take impact in the catalog. +Uri Lederman I was straight informed in the re-inclusion e-mail that I had a guide charge which was now raised. +Cody Cahill Now - many of the bad hyperlinks still are available - but are now presumably disavowed - so causation v connection seems powerful. Plus - still nothing tangible - but look at who did a +1 on my preliminary viewpoint ;)

Now, this should perform for a guide charge easily. Those who want it to perform for a Penguin weblink charge need to hang on for a new Penguin renew. There is a Webmaster World line just on the Penguin/Disavow subject itself.
But from this we can have a very excellent and sincere viewpoint that the tool does indeed perform and should perform with Penguin if used properly and when there is a information renew or upgrade.