Google Tests Bigger URLs, Cache Link Drop Down & Product Quantities In Search Results

This weekend, Google was caught testing at least three different user interface designs within the search results. They tried bigger URLs listed under the search snippet, they tested a new navigation path to the cache and similar links within each search result and they are testing showing the number or quantity of products display on a particular page within the search results.

Let me show you each test.

(1) Bigger URLs under the search snippet was discovered by @jsilton:

If this is legit, hard to say. It might be something wrong with the browser settings or it may be a real Google test.

(2) Cache & Similar links moved as a drop down option within the search results was discovered by VITEB on Google+:

Interesting that they would call out that feature so much with an arrow down option. Don't you think?

(3) Google showing the number of products listed on a page as a rich snippet like snippet add on was discovered by Matt Storm on Google+:

I am not sure if this is a PLA feature or if it is rich snippet related, I cannot reproduce it.

As you can see, Google is constantly testing new user interfaces within the search results.

Forum discussion at Twitter, Google+ and Google+ respectively.

Article source: http://www.seroundtable.com/google-serp-design-test-16307.html