15 Tools For Generating Killer Content

With a major SEO shift towards content marketing following the changes of Panda, developing linkable assets is a top priority for any company trying to rank. Generating a constant stream of content for a range of clients is a daunting task for many SEOs, as it is time-consuming and can cause a serious case of creative block. To solve this problem, many of the same tools we use for keyword research and link building tactics, in addition to a few new sources, can be used to brainstorm campaigns or uncover awesome ideas.

Let’s take a look at how to use these 15 tools to generate linkable and shareable content in a pinch.

1. Google Adwords Keyword Research Tool

The search marketing community relies heavily on this free Keyword Tool is part of Google Adwords for keyword research in both paid and organic mediums. The tool focuses primarily at a macro level, but can be drilled down to take a look at niches and provide some valuable content ideas.

2. Topsy

Topsy provides both paid and free versions to provide “instant social analysis and real time search” to uncover trending topics and shareable ideas.

3. Followerwonk

Followerwonk is one of my favorite tools online. Not only is it a great resource for finding valuable content ideas, but also key influencers within your social sphere. Followerwonk offers an easy to use interface and is now included in your SEOMOZ subscription.

4. Quora

Quora is the crown jewel of content generation tools. Similar to other question and answer sites, users can submit questions that can be invaluable in one’s quest for killer content. Users also have the opportunity to answer questions and provide valuable perspective or potential resources for the article.

5. Google Suggest & Related Searches

Google’s predictive search feature (Google Suggest) offers a quick glimpse and related keywords and search queries. This can be a very quick and easy way to get some niche content ideas closely related to specific keywords.

6. Soovle

Similar to Google Suggest, Soovle offers a much broader view of potential long tail keywords from other sites beyond Google. In comparison to Google Suggest, Soovle returns significantly more data to review and analyze.

7. Google Webmaster Tools

Google Analytics used to provide great organic keyword data that would help determine what phrases brought you to the site. Thanks to Google’s “not provided,” Webmaster Tools has quickly became the best tool to see what phrases are bringing your site into the SERPS. There are a ton of potential queries and Webmaster Tools can provide some killer long tail keyword and content ideas.

8. Google Adwords Search Queries

Its amazing how many SEOs underutilize the data obtained through a well-run PPC campaign. Search queries (and click data) provide additional information on relevant content initiatives as well as long tail keywords that can be used to refine your SEO strategy. So pull in your PPC manager and make your content strategy a full team effort.

9. Google News

Looking for news in your field? Google News offers targeted news listings related to your field. A controversial or groundbreaking news article offer a great push to develop a content strategy around follow ups, secondary opinions as well as further changes in the industry.

10. Reddit

11. Facebook Insights

Facebook Insights is a great analytics tool to discover patterns of interaction on your Facebook Fan Page. You can easily discover which type of content performs best in your community, not to mention the time and day to maximize your posts’ reach.

12. Linked in groups

LinkedIn Groups are notorious for lead generation, and can also be used to monitor content. These groups reveal what industry peers are finding useful and valuable, which can be used to better reach this audience.

13. Google Insights

Google Insights (now incorporated with Google Trends) is a powerful tool for both search and content strategy, offering many ways to analyze and improve content – like comparing brands/search terms, and uncovering patterns in search behaviors.

14. Wordtracker’s  Keyword Questions Tool

Wordtracker’s Keywords Question Tool helps direct and source content ideas based on your or your client’s keywords. Best part is this one is free!

15. UberSuggest.org

UberSuggest.org is another content and keyword-generating tool, great for brainstorming new themes related to your search terms.

So there you have it, 15 tools to keep you fresh with ideas and topics to incorporate into content strategy and planning. What tools do use you keep relevant content on hand?

Oliver Feakins

Oliver Feakins is the CEO of Web Talent Marketing, a Pennsylvania basedinternet marketing company. Besides internet marketing, Oliver has also launched numerous internet companies including social startups and lead generation sites. Follow Oliver’s agency on Twitter (@socialmediafirm) or check out their blog at http://www.webtalentmarketing.com/blog.

Posted on March 14, 2013 by Oliver Feakins
http://www.searchenginejournal.com/15-tools-for-generating-killer-content-2/60444/

How to make sure your content gets links

A lot of the SEO industry has embraced content marketing heavily over the last twelve months.

I'd like to say there is no connection with the Penguin update reducing the effectiveness of some low quality ways of getting links, but I think it did have a lot to do with it!

The funny thing is that content marketing has been around for a very, very long time. There are many people out there who are far better at it than many of the SEOs who are now embracing it, so we're playing catchup and trying to find the best route towards using content to get good results for our clients.

This is quite tough and we're going to make mistakes along the way, some content will fly, some won't. The goal for many SEOs is links and social shares and if a piece of content isn't quite right, it may not get either of these.

We need to try and reduce the risk of content not being well received by putting some hard work into the process for content creation. Therefore trying to anticipate potential problems as early as possible. This is what I'll discuss shortly and give some hands-on tips for.

Before we get into that though, I want to briefly discuss how SEOs think of content.

Content as an business asset

When you start thinking of a piece of content as an asset to your business, it puts a whole new perspective on things and importantly, the work you put into creating it. It is no longer a throw away piece of content that is there "just for links".

Instead, you're trying to create something that your client will be proud of and their competitors will be envious of.

You want to aim to create a piece of content where a competitor looks at it and says "Wow, I wish we'd thought of that."

Thinking of content as a proper asset can help towards this and make it mean more. 

There are other benefits too:

• The asset isn't just for links, it can be useful for PR and social activity too which makes it a lot easier to get sign-off for.
• It is less likely to be a one-off piece of link building activity and more likely to be something that has the ability to get links for a long time.
• You're more likely to build content that is relevant to your client's customers which means that the benefit goes far beyond the links you get.

Hopefully you can see the benefits too. But what about the process for doing this?

Process for content creation

The words processes and systems can strike fear into the heart of some people because of negative experiences with them. If you're one of those people, I'd encourage you to take a look at this post on processes.

Hat tip to Will for showing me this. Not all processes are bad and when they're used in the right context, they can help protect against failure.

I want to share a simple set of questions and techniques that should help you produce content that attracts links and social shares.

Who will care about this content?

This is a tough question to ask, but answering it honestly can help ensure that you don't spend valuable time and resources on a piece of content that no one cares about.

Ask yourself who would read the content, who would relate to it and go and find them online to make sure there is an active community of interested people.

It is important to find an active community, otherwise you're probably not going to have many people who have the ability to link and hardly anyone to outreach to. This pretty much ruins your chances of getting links and social shares before you've even started.

Make sure that you expand this question beyond your team at the very least because sometimes, your team (and you) can be a little too emotionally invested in a piece of content which means that you're not the best person to judge how good it could be.

We're also very protective of our own ideas and want to see them through. So it is worth putting emotion and ego to one side in order to make sure that it isn't just you that loves the idea!

Why will someone care about this content?

Another tough question, but this is equally important and as we'll see, can help massively with your outreach if you decide to proceed with the idea.

There are any number of reasons that someone may care about a piece of content, here are a few:

• It's funny.
• It's informative.
• It's useful.
• It challenges the status quo.
• It answers a question.

Ultimately, a piece of content needs to trigger some kind of emotional response in order to make people care about it. Otherwise, the content will be opened and forgotten about very quickly, losing all chance of getting links and social shares.

This is another check that can make sure that a piece of content stands a good chance of getting links because it can be hard enough to get people to read content, let alone link to it. So if we can make them care about it, we stand much more chance of getting them to take the time to link to it.

Linking to something take a bit of time and effort so we need to make sure we're making each reader care enough to take the time to link.

In terms of helping with outreach, this step can help us too. When we craft an outreach email, we try to connect with the person we're contacting and make them care about what we're showing them. If we already know why someone would care, then we can work this into our outreach email and be confident that we will get some good responses.

Who will link to or share this content?

This is a super quick one that you can do when you first get an idea for a piece of content. When you first get an idea that you feel is quite solid, go and find ten people that you think would link to it - in ten minutes. If you can't find ten people in ten minutes, is it really such a good idea? 

It also doesn't bode well for finding lots of other link prospects if you can't find just ten. It sounds like a harsh test, but it can really help weed out a good idea from a truly great idea.

Would the CEO be proud of this content?

This questions helps to keep yourself in check on a couple of fronts:

• It keeps the content on brand and in line with beliefs of the company.
• It ensures you're creating content that is relevant to the business.
• It makes you think about creating content that will attract real customers as well as links.
• If you ever have to present to the CEO on what you've been doing, you can be confident that they won't shoot down your campaigns.

This check is very much needed because we can sometimes focus a bit too heavily on getting links, without thinking about why we're doing it. If we ask ourselves this question, it is no longer 100% about links, it is about creating a great piece of content that is an asset to the business.

Outreach to a handful of external bloggers to get their feedback

If possible, this is a great one that I've used several times.

As mentioned above, we can often be a bit too close to an idea which means we're not able to objectively judge how good it really is. To truly test whether an idea is worthy of attracting links, why not ask the people who you want to link to it? Why not do it before you've even created the content?

It makes perfect sense to speak to bloggers before you finish a piece of content. You can even speak to them before you've even started on a piece of content. Not only are you getting a good sense check against your ideas from knowledgable people, but you're giving them a heads up on something they may want to link to.

So when the content does go live, it is far easier to ask for a link from these bloggers because they have already been involved in the process. They may have even given you a suggestion that you have now incorporated.

You can then go back to them and say how you've taken on board their feedback and created something really cool., this is a great way of building relationships with bloggers. Follow this link for details - http://econsultancy.com/in/blog/61938-how-to-make-sure-your-content-gets-links